List the top 3 problems your target customers face that your product or service aims to resolve. Then, list the current existing alternatives or potential competitors.

Outline a possible solution to each of the problems that your product or service aims to resolve.

List the key activities that allow you to track progress or evaluate the success of your business.

Describe the uniqueness of your product or service and how it brings value to your target customers.

Write a single, clear, compelling message that turns an unaware visitor into an interested prospect.

Describe the features your product or service offers that put you ahead of the competition and set you apart from your competitors.

List the channels and strategies used to reach and market to your target customers. How will you communicate with your customers and capture feedback?

Identify the different types of customers you would like to target, reach and serve. Then, identify those who will be the first to try your product or service and provide feedback.

List the top incurred fixed and variable costs to operate (for example, costs of goods sold, payrolls, marketing, etc.)

List all revenue sources or ways to generate money from each customer segment (for example sales, shipping fees, memberships and subscription fees, etc.)