The Tourism Development Corporation of The Bahamas

Ife Bethel-Sears

Ms. Ife (pronounced E-Fay) Bethel-Sears has spent the past ten years honing her expertise in project development. Ife’s portfolio of projects includes Baha Mar Resorts luxury hotels, Island Luck online gaming, OWN Bahamas entrepreneurship foundation, Bahamas Carnival music festival and ILTV Television and Radio Production Studio. In 2017, Ife started her consultancy business PRVLGD Ltd. In 2018, Ife created her first self-financed, independent travel docuseries pilot entitled Millennials On The Rise featuring Rwanda. This project was awarded The 2021 Runner Up in The Realscreen x EveryWoman Studios Propelle Accelerator Program. Ife has also developed projects for Westbrook Inc. founded by Will Smith and Jada Pinkett-Smith and Ish Entertainment founded Michael Hirschorn, the former head of programming at VH1.

Ife is currently the Chief Operations Officer (COO) of Sears & Co, a 32-year-old boutique law firm with a general civil law practice specializing in commercial litigation and corporate practice. Ife is the senior-most non-legal member on the team coordinating all phases of administration, personnel, finances, facilities, technology, and security. Ife also oversees the daily operations of the Seabet Ltd. commercial property which includes managing and renting spaces to tenants in downtown Nassau, The Bahamas.


In 2022, Ife completed The Wharton School of the University of Pennsylvania’s Economics of Blockchain and Digital Assets certificate program. In 2020, Ife completed Harvard University’s Entrepreneurship in Emerging Economies certificate program. Ife holds a Bachelor of Arts degree from Georgetown University in Washington, DC. Ife received the International Baccalaureate diploma from The United World College of Southern Africa in Eswatini. Ife received The Bahamas General Certificate of Secondary Education and high school diploma from St. Augustine’s College in Nassau, The Bahamas.


Ife was named a Young Professional Under 30 Paving The Way in 2014 by The Bahamas Investor Magazine.  Ife received the Cum Laude Latin Honor from Georgetown University in 2013. Ife was crowned Miss Bahamas Earth in 2009. Ife received The Bahamas National Student Leader award and was honored as a Global Youth Leader at the Youth Leaders’ Global European Conference held in Austria, Czech Republic and Hungary in 2006.