The Tourism Development Corporation of The Bahamas

Tasman Darling

Mr. Tasman Darling started his career at the Bahamas Ministry of Tourism, after he completed undergraduate studies. He spent the first seven years of his professional career in the ministry’s marketing department, travelling and promoting the tourism brand throughout North America, Canada and Europe. Eventually leaving the government service after nine years and then venturing into the private sector, Mr. Darling accepted an invitation to join the Cable Bahamas family and assist  developing Cable’s new brand to The Bahamas.

As one of the marketing lead members, and with a passion of paying attention to details, he was instrumental in the development and launch of the first Cable Bahamas Community Channel, now called Eye Witness News (channel 224 on Cable).

He also was a key member of the development team in building new brand names like REV, REVON & REVTV. Mr. Darling later went on to served as a brand consultant with the Izmirlian Group to brand Baha Mar’s many service offerings, after leaving Cable Bahamas. He was instrumental in infusing the Bahamian flavour to the brand prior to the resort launched and opening.

 

After leaving corporate Bahamas, he developed and founded the Blue Orchid Group of companies. Since that time, Mr. Darling has served as the Managing Director at Blue Orchid Advertising Agency Company Ltd, an international award-winning premium advertising agency based in Nassau. Initially dedicated to servicing The Bahamas, and servicing corporations throughout the Caribbean 
region. The company provides turn-key solutions for blue chip brands and household names like Global Port Holdings Ltd. (Nassau Cruise Port) and Piton Beer out of Saint Lucia, while solving unique business challenges with its results-driven creative philosophy.

 

Mr. Darling as Managing Director and his now two Partners at Blue Orchid Advertising, have received many international advertising and Marketing awards including the Platinum Award at The Summit International 2018 Marketing for Best Educational Campaign., for The Central Bank of The Bahamas “Get Money Smart” campaign., Leader Award at The International Summit Emerging 2018 Media Award for The Atlantis Social Media Campaign., Gold Winner Award at the International Muse Awards for Best Social Media Campaign for Kalik Radler Campaign., Mr. Darling has served as Vice Chairman and Board Member on numerous Boards, Steering Committees and consultant for several corporate entities, ensuring corporate governance and policy structure and management systems are in place. He is also an American Board Certified project Manager.

 

Mr. Darling combines expert knowledge of the Caribbean market with an obsession for customer satisfaction by blowing away the customer by exceeding their expectations. Mr. Darling is married to the former Michelle Miller. He also has two kids, a son and daughter.

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