Taking your business online and utilizing a website that allows customers to access your goods and services is no longer a high technical challenge. In fact, globally, most companies that have a physical store have already made strides to incorporating online sales. Having an online presence will open up markets that you otherwise wouldn’t have access to. Making your products available online means taking your brand to the international stage. As exciting as that may seem, there are some dangers to avoid in the process.
In order to set up a store that will maximize your chances of attracting customers and making sales, you’ll have to get familiar with a few product page basics.
Here are seven tips to help you with this:
- Display the Right Products
Focusing on things like that will help you to attract more customers and increase traffic to your site. More traffic usually means more sales.
- Include Accurate Product Descriptions
One of the biggest mistakes you can make when creating an online store is including product descriptions that aren’t very descriptive. An even worse mistake is publishing descriptions that are just plain wrong. Create simple, accurate and customized descriptions for each item.
- Display the Price
Showing how much your products cost, with up-to-date pricing information, is essential if you don’t want to chase off potential customers. The price that you display must be the price that the customer sees when they finally hit the checkout page.
- Take Better Pictures
Take better photos to show your products online. Technology has made this incredibly easier to do as smartphone cameras can produce amazing pics, along with smaller file sizes, makes them the ideal choice for taking product photos.
- Encourage User Reviews
One of the best ways to boost your business is to have happy customers, so don’t be afraid to let your customers express how much they love your products. Sharing genuine user feedback builds trust and gives prospective buyers a sense of what to expect in terms of product quality and customer service. Be sure to train towards exceptional service standards.
- Make the Most of Your Social Media Presence
Social media is a great advertising tool. The best part is that it can be leveraged as a marketing platform that won’t cost you a dime. Don’t be afraid to encourage your users to reach out via social media channels. If you make your social media presence engaging, your customers will readily use it as a way to get in touch with you. Ensure compatibility between your website and social media platforms.
- Make it Easy to Buy Stuff
Of all of the functions that your website should serve, one of the most important ones is the checkout step. If your customers have reached that point in the buying process, it’s essential that nothing scares them off at the last minute. Ensure that all of your different payment gateways work perfectly, and that any promotions and discounts are working properly.